# Highlights - Today’s young adults can comfortably discuss the way that social media and fast fashion keep many members of their generation buying, sharing and discarding items. They are aware, sometimes painfully, that their insecurities are being harnessed for someone else’s bottom line. But awareness does not equal liberation. Understanding the mechanisms at play does not always mean they can escape them — although many are trying. - Lately, though, trends feel more overwhelming. I recently set out to make sense of which trends were _actually_ relevant to Gen Z-ers’ lives. But after hearing from dozens of young people, a pattern emerged: Many wanted to talk not about any one trend that they thought mattered, but about their struggles with the relentless onslaught of trends, and the whiplash they felt from trying to process them all so quickly. - lmost a half-century later, the journalist Kyle Chayka wrote in his book [“Filterworld”](https://www.nytimes.com/2024/01/14/books/review/filterworld-kyle-chayka.html) that “microtrends” now rise and fall in a matter of weeks. In its quest to retain our attention, social media seemed to have heightened both the quantity and intensity of what we once called a fad: “Under algorithmic feeds, the popular becomes more popular, and the obscure becomes even less visible,” he writes. - “When you have 18,000 different ‘core’ identities being thrown at you — like eclectic grandpa, or coastal grandmother, or office siren — you’re like, What am I supposed to be?” she said. - That can make being online an unsatisfying experience: Social media was sold as a playground, but ended up feeling more like a mall. “Every time I go on Instagram, it’s like something is being sold to me,” said Sequoya, a 22-year-old living in Salt Lake City. - “It is overwhelming,” he said. Games trend so quickly that his [[Medo de ficar de fora|FOMO]] — [[Medo de ficar de fora]] — has grown “exponential.” - Others pushed “[underconsumption core](https://www.nytimes.com/2024/07/25/style/tiktok-underconsumption-influencers.html),” which encourages users to show off their off-trend, but still thoroughly wearable, clothes. Still more have documented their attempts at a “[low-buy year](https://www.nytimes.com/2025/02/28/business/shopping-addiction-no-buy-2025.html)” in which they vowed to cut back on shopping. - Such neatly packaged repudiations of trendiness strike Abner Gordan, a 21-year-old college student in New York City, as ironic. “In a weird way, I think being anti-trend is very trendy,” he said. # Minha Opinião As tendências estão acelerando rapidamente devido ao efeito amplificador das mídias sociais. Esse influxo constante de novas tendências torna quase impossível acompanhar, aumentando a pressão sobre os jovens. Isso provavelmente não é saudável a longo prazo.