Creating an essential intention is difficult. It takes courage, insight and vision to see what activities and efforts will be added to your highest contribution point. You need to ask difficult questions, ask real concessions and exercise serious discipline to eliminate the conflicting priorities that distract us from our true intention. However, it is worth the effort because only with real clarity of purpose people, teams and organizations can fully mobilize and achieve something truly excellent. **:: Reference ::** [[Essentialism|Essentialism - The Disciplined Pursuit of Less]]